iConnect Hartford

iConnect FAQ

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iConnect Frequently Asked Questions

Q: Do I (and my collaborators) have to be a Hartford resident?

No, you do not, however Hartford residence is most favorable due to travel.

Q: What is the rent for each storefront and will we need to cover utility costs?

We are working with property owners on a small flat fee to cover utility costs. You should budget for utility costs.

Q: Who is on the iConnect Committee?

The Committee currently consists of 12 people which include City of Hartford staff members from the Divisions of Economic Development, MECA and Planning and Zoning; The Business for Downtown Hartford; The Greater Hartford Arts Council, DECD and a Community stakeholder.

Q: What is the minimum number of hours that the storefront needs to be open to the public?

Applicant(s) must be prepared to keep their store open at least five days and two evenings a week, including one weekend day/evening. A commitment of hosting one workshop or special event each month is also required with the iConnect staff assisting with promotion and marketing.

Q: If we want to stay beyond the 6 month or year long term, what will the rent be?

We would love for you to stay beyond the project period. All program participants must negotiate long- term lease terms on their own directly with the property owner. In addition, there may be opportunity to explore programs with the City’s Economic Development Division and of course we’d be happy to help make this happen!

Q: What is the safety of the buildings and who has liability?

Before program participants are matched with a space, we will work with city inspectors to assure the storefront is habitable. We are exploring various options with the City to try and cover all insurance costs.

Q: Do I need liability insurance when submitting my full application?

No, you do not.

Q: Is there a certain amount for which I will need to insure the storefront?

We are working on this and will have an answer ASAP!

Q: Are children under the age of 18 allowed to participate in the program?

Yes, as long as there will be adult supervision and Connecticut Child Labor Laws are abided. Children under the age of 18 may not apply for the grant.

Q: Does build out of my project come out of my budget?

Yes. You should account for all build out costs in your budget. The iConnect Committee may grant funds or equipment to assist in concept build outs. Please note that all build out should be temporary.

Q: Who is responsible for the security of the artwork or equipment in the storefront?

Each program participant is responsible and this should be taken into consideration and covered by the insurance you secure.

Q: Should I have a tax ID?

Yes, you need to register as a business and have your tax ID visible by your cash register.

Q: Can I tour the spaces prior to submitting the full application?

Not at this time. Please keep an eye on our www.hartford.gov/meca page because as we finalize paperwork with each property owner, we will be posting square footage, photographs, and other relevant property details. If possible, we will try to arrange a tour of the properties for finalists before the final presentations.

Q: Can artwork or signage be digital displays?

Yes it can. However, it cannot be offsite advertising for you or others. All signage must follow City of Hartford zoning code.

Q: If my idea will work in multiple properties, do I need to provide a property preference?

No you do not. Please note this flexibility.

Q: If I am selected and install my project, will I need to provide any reporting at the end of my project?

Yes we will request information at completion. Exact information is TBD at this point but all program participants will be given the reporting requirements.

Q: If a space is too big for my project, can two different projects be installed in one storefront?

This will be determined by the iConnect Committee on a case-by-case basis. If you know a space is too large for your project, please do not list that address as your preference.

Q: How many finalists will there be and how many storefronts?

We intend to have at least 4 finalists with a list of alternates.

Q: How do we find out about potential utility costs?

We’ll get this for you.

Q: If I am a for-profit business and I collaborate with an art installation, how are we to work it out financially?

That is for you and your collaborator to determine.

Q: If I make a profit from sales of my artwork or other retail, does the profit go back into iConnect Hartford?

No it does not. You get to keep your profit and, with your profit, we hope you consider staying Downtown beyond the 6 months to a year, as this is the ultimate goal of the program!

Q: How can I estimate utility costs in my RFP budget without knowing which property I might activate?

We have requested estimated utility costs per property from the utility companies. We are simply awaiting to hear back. Please just budget a ballpark amount in your full application. If you are engaged as a finalist due to your innovative concept (you won’t be chosen according to your utilities budgeted – we promise!), you will be able to edit your budget in between selection and your finalist presentation.

Q: Property details are still not readily available, how am I to customize my application to a location?

We continue to actively seek out accurate property details. That relayed, we do not require, nor ask, that you customize your application to a specific space. You are welcome to provide your property preference. However, it will be your innovative concept that the iConnect committee will be assessing. If you are selected as a program participant by the committee, the iConnect team will be matching each concept with its best-suited space and you will readily have all property details available to you to prepare your finalist presentation. 

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Marketing, Events, and Cultural Affairs Division
250 Constitution Plaza
4th Floor
Hartford, CT 06103
860-757-9016

HARTFORD CITY HALL ADDRESS: 550 Main Street, Hartford, CT 06103 PHONE: (860)757-9311 HOURS: 8AM - 5PM